Regardless of the industry or setting, effective communicators use language that captivates, motivates, and persuades others. Their choice of words is one of the crucial ways they inspire an audience to believe, buy in, and take action. Here are five phrases that successful public speakers never say:
1. “I’m sorry.” Well-meaning speakers often discredit themselves by thoughtlessly saying the words “I’m sorry.”
“For example, an audience member requests, ‘Could you please go back to the previous slide,’ or, ‘Could you please speak louder,’ and the presenter replies, ‘Oh, I’m sorry,'” Price explains. “Why apologize? Instead, give a positive proactive reply, such as, ‘Of course, I’d be happy to.'”
2. “I’m not as prepared as I would like to be.” This phrase damages the speaker’s reputation in several ways. It tells the audience that the speaker makes excuses, did not consider this audience or occasion a top priority, and is a novice to announce such a discrediting fact. “As a speaker, of course you know your primary responsibility is to prepare and rehearse enough to deliver a stellar presentation — one that delivers value for the audience and reflects positively on you,” Price says.
3. “I’m tired.” Regardless of why you’re bushed, don’t broadcast it, Price says. “You’re the star, and the show must go on.” Your audience wants and expects value. Don’t disappoint them by announcing they’re not getting your best.
4. “I already covered that. Weren’t you listening?” When an audience member asks a question about a point that you’ve previously covered, answer it politely (even if they weren’t paying attention), Price suggests. “Give them the benefit of the doubt, and avoid becoming critical or defensive.” Never scold, shame, blame, or embarrass an audience member.
5. “I’m nervous.” Don’t confess your anxiety as a negative; employ it as a positive, she says. “Every good presenter gets a bout of butterflies before speaking. It’s a sure sign you care — that something important is at stake. Plus, adrenalin is that magic energy that fuels your body for a great performance. Therefore, the goal is to manage the nervousness, not eliminate it.”
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