Not all businesses are created equal. The guys that started Airbnb, or the guys that started Slack- set out to build a multi-billion dollar company that would IPO or get acquired for an insane amount of money.
Those are the entrepreneurs that we (mostly) hear about, and that we look up to, and that’s fine. Who doesn’t want to build a business that transforms the work? But the story of how they built their businesses doesn’t necessarily apply to everyone. Not all businesses are Amazons. Not all businesses are Facebooks or Twitters.